Samsung Q2 revenue falls 4pc over slow mobile sales

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The mobile market condition will likely remain challenging in the second half amid pricing competition and new product launches, said Samsung.

By contrast, mobile competition is tipped to stay strong in the second half of 2018.

According to analysts, the S9 ended up selling up to 9.5 million units, far below the initial projection of 15 million.

"Samsung will also strengthen its process technology leadership by beginning 8-nanometer mass production and EUV-based 7-nanometer test production", it added. While Samsung's position as the world's largest smartphone maker is still secure, lower-priced models are tempting some users away from the brand.

Samsung has also brought Samsung DeX to the tablet for the first time.

Sales fell 4 per cent to 58.48 trillion won ($52.3 billion) while operating income advanced 6 per cent to 14.87 trillion won ($13.3 billion), in line with its earnings preview earlier this month.

Samsung has hopes that in the second half of the quarter the OLED demand will rise, and Apple's plan of introducing two new OLED iPhones would definitely help with that.

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Samsung's smartphone shipments and sales declined quarter-on-quarter amid the sluggish premium smartphone market, leading to the fall in sales and operating profit.

The Samsung Galaxy Tab S4, with the included S Pen, and featuring Samsung DeX, is displayed in New York, Wednesday, Aug. 1, 2018.

Lee Kyung-tae, a managing director at the IM division, said in a conference call Tuesday that the Note9 will "have a reasonable price with mainly core functions" and is expected to sell better than the previous model in the series. One of the variants is said to offer 512GB storage, a first on any Samsung phone ever. Notably, BOE, which is heavily subsidized by the government, is the world's leading large-panel maker for TV screens, and it is aggressively venturing into producing OLED displays, a market dominated by Samsung.

The consumer electronics unit's profit was lifted by stronger sales of premium TVs such as the QLED models, which stemmed mainly from a major global soccer event.

The disappointment was greater in Samsung's information technology and communications business, which includes its smartphones.

The company spent 8 trillion won (7.2 billion US dollars) in capital expenditure in the second quarter, including 6.1 trillion won (5.5 billion USA dollars) for the chip business and 1.1 trillion won (984 million USA dollars) for the display panel division.

Samsung shares were down 0.5 percent in early trading, compared with 0.2 percent drop in the broader market.