One money manager, however, didn't think Nike would be hurt by any Kaepernick backlash.
"While it is noble to take a stand on something, it is also commercially imprudent to dash headlong into a very sensitive issue which polarizes opinion", Saunders wrote, adding that Nike "cannot afford to make bad decisions".
Others who are part of the "Just Do It" 30th anniversary lineup include tennis icon Serena Williams, New York Giants star wide receiver Odell Beckham Jr., and football rookie Shaquem Griffin, who needed his left hand amputated at 4 years old due to amniotic band syndrome.
Thus American sport is central to the conflicts convulsing the United States, with Trump cancelling a White House visit by the Super Bowl-winning Philadelphia Eagles after several players said they would not attend.
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It brought Ronaldo's nine-year Madrid stay to an end, having won four Champions League titles with them and as many Ballons d'Or. Lionel Messi's omission from FIFA's Best award sent social media into overdrive which includes a superb Tweet from Barcelona .
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Defending his record, the 55-year-old quoted a German philosopher and said he was "the only manager to win in Italy, Spain and England".
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This contract exceeds the six-year, $135 million deal Los Angeles Rams defensive lineman Aaron Donald received just a day before. In 2019 they would have been required to use the franchise tag if they hoped to continue paying him under the league premium.
Despite his objections to Nike hiring Kaepernick and the message he believes it sends, the president did admit the company does have a right to conduct its business how it wants.
In a tweet after the interview published, Trump was even more critical of Nike and the National Football League in general. A lot of folks turned their backs on him, that was very painful, so he went through a whole lot.
The original image was shot in color, but converted to black and white for the ad campaign.
Nike executives nearly certainly anticipated the response from Trump and other conservatives.
Nike's stock took an initial dip after the announcement (so did those of Adidas and Puma), but the company is wagering on long-term success with younger customers. "We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities", Jocelyn Moore, the NFL's executive vice president of communications and public affairs, said in a Tuesday statement.
Colin Kaepernick's protest against social injustice in the USA has seen him effectively removed from the NFL. The Game - who also runs his own charity organization, The Robin Hood Project for families in need - can't say whether he thinks it'll happen but he does have hope that they might.