Apple suppliers suffer as it struggles to forecast iPhone demand

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The report said that Apple has also reduced orders for its two higher-priced models, the iPhone XS and iPhone XS Max-which feature OLED displays, in contrast to the iPhone XR's LCD display.

The demand for smartphones are lower than expected.

In an unexpected move, Apple has cut down production orders of their three iPhone models due to lower than expected sales.

Micron Technology Inc fell 1.7 per cent after a report that Chinese authorities have alleged "massive evidence" of antitrust violations by the world's top three memory chip makers - the latest industrial spat that threatens to upset global trade relations. Though Apple is thought to have cut iPhone XR production by 30% earlier this year, the report suggests iPhone XS and XS Max cuts are less steep.

There's a good chance that this year we will see a similar situation with iPhone iPhone XS and XR.

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In the a year ago were similar to the forecasts of falling sales Apple iPhone X, but in the end it turned out to be speculation.

But the analysts do not see many positive signs for Apple in the note, which comes a week after Goldman Sachs first sounded the alarm on Apple, and wrote that "end demand for new iPhone models is deteriorating". Similar to last year, despite the orders being cut by 20 million units, the iPhone X brought an 11% increase in revenue in the earlier earnings report this year, so Apple could be implementing the same strategy for this year's iPhones. "However, the laboratory of the market now points to Apple being at the limit of their price premium for the iPhone".

Apple declined to comment. Apple's CFO Luca Maestri said during the company's Q4 earnings call that it would stop reporting these kinds of unit sales in the future.

Vaughan Nelson Investment Management L.P. lowered its holdings in shares of Apple Inc. Apple also announced that it would no longer discuss exact iPhone sales figures going forward.

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