Starting this spring when Apple launches its iTunes Movies and TV Shows application, Samsung's 2019 Smart TV users will have access to thousands of movies and TV episodes, ...including a large selection of 4K HDR movies. Whether it's video, photos or audio, the new capability lets you share it with your Samsung TV just like any other Airplay device. Keep in mind that's only one company out of several that need to play nice with Apple to expand the customer base for their subscription service, but that's a huge deal that no one ever thought would happen.
Through the upcoming iTunes Movies and TV Shows app, users are able to access their iTunes library as well as purchase or rent movies and TV episodes from iTunes Store directly from their Samsung Smart TVs.
Samsung and Apple have a weird history.
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Samsung dropped heavy news over the weekend when it announced that iTunes and AirPlay 2 was coming over to their Smart TV lineup. The AirPlay 2 integration with TVs is expected to work similar to the way speakers are integrated, with HomeKit support.
Many are considering this move as the beginning of a new revenue strategy from Apple in particular, involving the distribution of its services on devices not made in-house.
The company had a reported $1bn budget for original content previous year, and has a few original shows available for Apple Music subscribers, including James Corden's Carpool Karaoke, and Planet of the Apps, a Dragons' Den-style programme in which budding developers pitch their software to Gwyneth Paltrow, Jessica Alba, will.i.am and the YouTuber Gary Vaynerchuk.
LG will be adding AirPlay 2 support in its range of 2019 televisions that it announced at CES. Watching content on iTunes requires some form of Apple device, whether it's an iPhone, iPad, or Apple TV. "Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone".