LG Announces First Rollable OLED TV Model

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8K TVs. LG's CES 2019 booth is screen-lover's dream, with the most eye-popping display being a giant, immersive series of screens LG dubs the "waterfall".

While the OLED TV R that showed up at CES 2018 was a prototype, LG is at the 2019 show with a market-ready product that will hit the market later in the Sprint for a colossal, premium price.

Turned off, the OLED TV R looks like a coffee table, or an empty TV stand.

LG's David Vanderwaal said: "LG's rollable OLED TV goes beyond what a TV could traditionally offer".

During its CES 2019 press conference, LG announced an OLED TV that rolls up and hides inside a cabinet until it is needed. The W series in particular impressed us with its separate panel connected by a thin wire to the rest of the TV's electronics (built inside a Dolby Atmos-equipped soundbar), letting users simply hang a almost paper-thin screen on the wall.

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But for people who can afford it, the rollable "TV of tomorrow" is likely to prove very desirable indeed.

LG said the Signature TV is powered by its second-generation Alpha 9 processor and deep learning algorithm. Line View enables the TV to be partially unrolled, where users can operate Clock mode to check the time and weather and Frame mode to view family photos from a smartphone. For convenient playback and mirroring, LG will be adding support for AirPlay 2 by Apple. We'll see how the three new TV models are received later this year.

Lastly, in Zero View, all 65 inches of the rollable OLED TV is hidden from view, tucked away in the base.

Furthermore, the LG TVs will come with Apple HomeKit support, so users will be able to control their LG TV using the Home app or by asking Siri voice assistant.