The National Corn Growers Association rebuked the brand for boasting that Bud Light does not use the ingredient. "Our office is right down the road!"
"Always intrigued at what commercials are going to come out, and when they progressed to we do not use corn syrup in our beer". "For Bud Light, that meant letting us do something that only Game of Thrones can do-a public execution of their main character", says Paull.
Bud Light also adds sugars into its fermentation process. Its parent company, Annheuser-Busch, did release a statement to the press. "Thanks @MillerLightand @CoorsLite for supporting our industry". "This effort is to provide consumers transparency and elevate the beer category".
A lot of the reaction on social media has been that people were surprised that corn syrup would even be in beer.
Corn syrup has gotten a bad rap amid the national obesity epidemic.
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"We take sugar from many different things".
"The Bud Light ad says more about their market position than it does about any @MillerCoors products", he said. The brand ran two other ads during the Super Bowl following up on the quest.
And Peter Marino, chief communications officer for MillerCoors, said the ad was like the pot calling the kettle black.
While high fructose corn syrup has been vilified by some as a common contributor diabetes and obesity, the nation's farmers and agricultural industry began responding nearly immediately, upset at the implication that corn is a product to be completely avoided.