That Viral Egg Finally Cracked And Now We Know Who's Behind It

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However, for the longest of time, all we knew about the picture was that it was of an egg and that the caption read: "Let's set a world record together and get the most liked post on Instagram".

"If you're struggling, talk to someone", the egg advises before resurrecting to a happier, shell-intact form.

Cape Town - The egg that became famous for dethroning Kylie Jenner's post as the most-liked on Instagram has hatched, revealing a supportive message. Previously, celebrity Kylie Jenner held the most-liked spot with her birth announcement in 2018, which received 18 million likes.

In an advert broadcast on United States streaming platform Hulu, the egg was framed as an emblem for those struggling with mental health battles. "An egg is an egg, it's universal", Godfrey said.

Khan-Whelan told The New York Times the group made a decision to "put any speculation to bed" by revealing their identities now.

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During the Super Bowl, the viral Instagram egg revealed the most unexpected promotion of the night.

The world record egg, the brown ovum that won Instagram, finally revealed its objective on Super Bowl Sunday: And it's totally heartwarming. Given the large number of children exposed to social media, it's refreshing that the group elected to promote a positive message. The big tease with the World Record Egg may be related to Hulu's purchase of a 30-second ad in CBS's Super Bowl LIII broadcast.

The advertisement began, "Recently, I started to crack".

The site links out to a load of mental health helplines and charities, such as Mind and Calm, for the UK.

Experts had estimated the first brand to crack the egg's market might pay as much as $10 million for the exposure. It remains to be seen if the account will exclusively focus on mental health, or if this was a one-off partnership. Instead, it's a mental health awareness campaign, created by a group of advertising exec friends in London.

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