Apple acquires eye tracking company SensoMotoric Instruments

Apple acquires eye tracking company SensoMotoric Instruments

Apple has acquired SensoMotoric Instruments, a German provider of eye tracking glasses and systems, reported MacRumors, citing legal documents and other evidence. The document was also notarized in Cupertino, California and we all know Apple is headquartered in Cupertino.Coming back to the company itself, SensoMotoric has been developing a wide range of eye tracking hardware and software which can be employed in several fields including VR, augmented reality, in-car systems, clinical research, cognitive training, neuroscience and psychology. The company’s hardware is now used for augmented reality applications, early autism detection in children, brain mapping and neurology, vision science, psychology, physical training, and more.

We reached out to Apple for confirmation of the acquisition and they gave us their classic line: “Apple buys smaller technology companies from time to time, and we generally do not discuss our goal or plans”. SensoMotoric is a German company that provides computer vision applications with a major focus on eye tracking technology. Neither Apple nor SensoMotoric responded to AppleInsider’s requests for comment. The company’s Eye Tracking Glasses, for instance, are capable of recording a person’s natural gaze behaviour in real-time and in real world situations with a sampling rate up to 120Hz.

SensoMotoric Instruments has its headquarters in Teltow, Germany, with a satellite office in Boston, Mass. Publicly, the company only recently moved into the sector with iOS 11’s ARKit. “Apple buys smaller technology companies from time to time, and we generally do not discuss our goal or plans”, an Apple representative said.